JAMES & JAMES

James & James is a small batch, craft sparkling functional beverage . The project required an elevated re-brand that told a story & addressed a market gap. The deliverables included the development and launch a compelling, timeless brand and an innovative product.

My very first in-house brand development project from a brainstorm session to full launch. This included assisting with, managing, and/or personally executing on….

• Formula & Flavor Development

• Market Research, Product Positioning, Test Market Analysis

• Brand Identity Development

• Logo Design, Graphic Design, Product Photography

• Label Design, Packaging Selection & Design

• Website Design, SEO

• Marketing and Product Strategy

• GTM National Retail and E-Comm Launch

• Social Media Management, Public Relations Management

• Sales, Educational and Investor Content & Collateral Development

• Marketing Campaign Planning, Analytics & Management