CFH PROLINE
CFH ProLine is a professional line of phytocannabinoid wellness supplements & topicals rooted in synergistic ingredients & clinician grade therapeutic dosing. The ProLine is the face of the CFH story, highlights key points of differentiation as a manufacturer, and showcases the best of the company’s product innovation capabilities.
To support the manufacturing side of the business, the ProLine also became the elevated standard White Label formula offering in addition to serving as a jumping off point for private label B2B clients seeking further custom formulation. As a member of the product development team, I worked closely on the process of perfecting many of these formulas and launching them into the market with the CMO, Product Director, and Director of Clinical Science.
In managing the CFH ProLine brand, I was responsible for…
All Creative Content Development
Marketing & Brand Strategy
Positioning & Market Research
Sales Collateral Design
GTM & Product Launch Strategy + Execution
Integrated Educational Campaigns
Label design, Graphic Design, Photography, Secondary Packaging Design
Social Media, Email Marketing, and Public Relations Management
Elevating the CFH Customer Experience
Data Analytics
Product Development Assistance (Ingredients Research, Trend Watching, Competitive Analysis, Consumer Testing, Launch Planning)
Development & Design of two CFH websites: D2C for ProLine e-commerce and B2B for CFH’s white label, private label & contract manufacturing services.
Elevating Customer Experience: I conceptualized, developed and managed a user-testing program & consumer community for CFH products called Innovation Insiders that was wildly successful at re-engaging CFH consumers and providing KEY data insights for sales and marketing strategy.
