HAVEN MADE

Haven Made Hemp is a lifestyle brand of wellness supplements created for mass-market Generation Z consumers. The brand was developed to address and overcome the major pain-paint keeping this group from buying high quality wellness products: Price. The product strategy was designed with use-case specific categories that weave themselves into a seamless lifestyle angle. The target customer is mainstream, youthful active, and health conscious. They are seeking an affordable CBD brand that they can trust. The price point is affordable and suited for retail channels like Target and WalMart.

The Project: The goal was to give the brand a ‘face lift’ that had a stronger lifestyle angle and re-launch the brand nation-wide with a product line that had defined use-cases. Here’s how I lead the direction of this project….

• Brand Direction + Product Strategy

  • Re-designed the brand system to support a larger product offering

  • Label Re-design

  • Color and Packaging Selections

• Graphic Design

• Product Photography

• Social Media Strategy

• Full Website Design

• GTM Launch Planning + Execution (D2C E-Comm and Amazon Summer of 2022)