THE STRATEGY.
A Big Picture approach with Finely Tuned Details. Guided by systems + data. Fueled by innovation. Actualized through creativity.
Here’s how I tackle projects and the deliverables I can execute on…
Creative Direction
Visual Design
Typography
Photography + Styling
Color
Packaging
5-Senses Approach
Product Positioning/Market Research
SWOT, 5-Forces Analysis, Positioning Charts
Competitive Research + Analysis
Trend Watch + Reports
Product Strategy
Product Development
Ingredient/Component Research
Brand Development
Branding Books & Guides
Logo Design, Graphic Design
Voice & Tone
Identity Evolution
Manage internal + external presentation and use of brand assets
Investor Pitch Decks
Media
Social Media (Instagram, Facebook)
Public Relations
Email Marketing (Klaviyo)
Integrated Campaign Planning
Account Management/Sales
Client Facing Communications
Direct Sales
Customer Service
Creative Services Management
Website
Visual + Navigation Design
Copy
SEO
E-Commerce (Woo Commerce)
Development Management
Marketing
Supplemental Product Collateral
Sales Collateral
Social Media Campaigns
Omni-Channel Campaign Integration
Blog Posts
Educational Campaigns
Product Launch Strategies
Market Segmentation
Budget Management
Systems Development
Product Testing Programs
Customer Experience
Internal Strategy Design
Project Management Organization + System Design
Data Analysis
Quarterly Analytics Reports
Individual Campaign / Email Analytics Reports
Google Analytics
Management / Leadership
Project Management/Delegation
Manage in-house team of creatives
Manage 3rd Party Agency Projects + Relationships: Developers, Designers, Photographers, Copywriters, Marketing Agencies, Advertising, Suppliers, Vendors, etc.
Experience working closely with Sr. Leadership teams
